It all starts with an idea and everything is based around it. From conceptualisation to direction, everything matters. However, there are times when even the greatest of ideas fail to live up to the expectations, simply because of poor marketing. It is the skill of marketing that makes or breaks a movie, in a nutshell. What might seem interesting to the makers might not seem the same to the audience. It is on them to get the audience excited enough and convince them to spend their money. Today, we will talk about some of the movies with some great marketing. Check it out!
2016 was the year that changed everything for Ryan Reynolds when he dressed up as Deadpool and did a killer job with it. After the movie, the fans knew that he was the perfect casting and the storytelling was way above average. But there is one aspect that sticks out and what really made the movie amazing. Well, that is marketing. The marketing team knew just how to use Ryan Reynolds. The marketing included all – parody posters, custom emojis, and of course, the refreshing Ryan-Hugh Jackman beef. In short, every move was simply impeccable.
2. The Social Network
Columbia Pictures did everything right with The Social Network. Jesse Eisenberg and Andrew Garfield gave a spot-on performance and the plot itself was interesting enough to lure you in. However, there was one particular quote/poster that stuck with people. The quote read, “You don’t get to 500 million friends without making a few enemies.” While the movie gave Jesse and Andrew a chance to show off their impeccable skills, everything about the movie has helped it become a cult classic. Great job with the marketing.
Sacha Baron Cohen is a genius and nobody can tell you otherwise. Borat was a fine example of his skills and how directly he attacks society. Borat easily blurs the line between comedy and a documentary. People find a documentary to be boring but with Sacha Baron Cohen in it, it’s a masterpiece. The reason why the movie was a huge box office success is because of Sacha’s in-character interview as Borat. A simple masterpiece.
4. The Dark Knight
Christopher Nolan’s The Dark Knight trilogy is easily considered as the peak of cinema and one of the best superhero trilogies. Before we get into the marketing of the film, we should inform you that there are some really hard-hitting elements that made this movie a success. First of all, Nolan’s reputation is big enough to attract a crowd. Second, Bale. Third, the untimely death of Heath Ledger. The movie ended up making over a billion-dollar at the box office and proved that WB can go to any extent to do right by a deserving project. They even played a major move by revealing a tantalising picture of the Joker at San Diego’s Comic-Con.
5. Paranormal Activity
It took only $15,000 for Paramount Pictures to make Paranormal Activity and ended up earning $193 million at the box office. Do you know why? It’s because the marketing was literally done by a simple trailer and the audience themselves. Paramount released a night-vision trailer of the audience viewing the movie promising a time full of horror. Moreover, there was a website where people would have to vote if they wanted to see the movie release in their city. Simple, quirky, and highly effective. If the polls were high enough, the movie would then release in a theatre near them. The production company literally used their audience to lure more audiences.