No one has ever even tried to accuse Ryan Reynolds of being someone who is very lazy, and if they did they should see the whole record speed where he turned a viral tweet into a commercial for his own company, Mint Mobile.

Ryan Reynolds
Ryan Reynolds

All of this began as a simple message from Canadian comedian Dave Foley of The Kids in the Hall, who asked Ryan Reynolds if he could make an appearance in a Mint Mobile ad if he switched the providers. At 3:34 PM Reynolds accepted the given terms of this deal, even posting a picture at 8:35 PM of Foley on the set of said advertisement. Reynolds went on to caption the photo as: “New @MaximumEffort land speed record.”

Ryan Reynolds had purchased his ownership stake in Mint mobile back in the year 2019 and then began churning out all sors of memorable commercials for the service, done in conjunction with his production company Maximum Effort. Among all the ads that they’ve pulled out together including the one with Rick Moranis, who happens to be a descendent of Paul Revere and Gary Busey – the one where Satan and 2020 start dating each other. Mint Mobile has splashed during the Super Bowl on a few occasions, initially for their “Chunky Milk” commercial and then again in successive years where Reynolds himself took out the newspaper ads to ultimately reveal that he wasn’t really paying for a new Super Bowl ad.

Ryan's Aviation Gin brand
Ryan’s Aviation Gin brand

This will not be the first time that Ryan Reynolds has made a move at breakneck speed to get an advertisement made after something has gone viral on the internet. After a very bizarre ad from Peloton that looked like it’s implying sinister intentions, Reynolds went on to hire the actress for an Aviation Gin ad, which is his own brand. He recently teamed up with Peloton for an advertisement which featured actor Chris Noth which was premiered right after his character died in a TV series from a heart attack induced by Peloton. However, this ad quickly vanished into thin air after Noth was accused of sexual assault by multiple women.

“We’re really risk-averse. So, people really think that we like to shoot from the hip, because we move so quickly and that sort of stuff,” Reynolds previously told Adweek about their marketing strategies at Maximum Effort. “But, we really think this stuff through. We really find our guard rails. In the same way I write Deadpool. It’s like, ‘Okay, what is a person that’s hyper-sensitive to this type of material going to say?’ What’s the guy who just doesn’t give a **** about anything going to say? I want to find the middle where everyone feels sort of seen in that.”

“I’ve approached that with Aviation and everything else we’re working on,” Reynolds added. “Working through that lens of empathy and that guides us in a weird way. That doesn’t mean that you can’t be subversive or super funny, and risky, or at least feel super risky. But, it definitely prevents you from stepping in the wrong direction. I say that knowing that I am just as susceptible to stepping in something that I didn’t mean to step in as anybody. There are mistakes.”

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