Avengers: Endgame is getting a second release in theaters, highlighting exactly how huge a target Avatar set when it became the highest-grossing movie of all time approximately,ten years ago. Even before Avengers: Endgame premiered to rave reviews and record-breaking pre-release ticket sales, the latest entry in the Marvel Cinematic Universe was never going to be a flop. Following on from the shocking cliffhanger of Avengers: Infinity War, fans were desperate to see what became of their favorite dusted superheroes, in what was being touted as the conclusion to the first saga of the MCU movies.
Of course, Avengers: Endgame did more than just manage to scrape a profit, rooting itself atop the weekly box office charts and enjoying a record-breaking opening, but there was always one goal Marvel Studios silently but surely had their eye on: the record for the highest worldwide grossing film of all time, currently held by James Cameron’s Avatar. Now at the conclusion of its theatrical stint, the Avengers certainly gave their blue rivals on Pandora a good fight, beating away Star Wars: The Force Awakens and Titanic with relative ease to attain second place, but Avengers: Endgame has been unable to displace Avatar at the top of the cinematic pile.
Avengers :Endgame to get a re-release this week
It was perhaps unsurprising, then, when Marvel Studios announced earlier this week that Avengers: Endgame would be getting a re-release with additional scenes and some post-credits surprises. This is a fairly transparent attempt to take the Avatar‘s crown, but the fact that Avengers: Endgame needs a second run just to compete against David Cameron’s groundbreaking tale of man vs. nature speaks volumes about the absurd amount of money Avatar generated back in 2009.
Avengers:Endgame re-release intending to break Avatar’s highest grossing movie record
Somewhat scarily, Avatar‘s highest grossing movie record isn’t even adjusted for inflation. With a decade of economic change between Avatar and Avengers: Endgame, the takings for Cameron’s movie would be even more gargantuan if being measured by today’s standards (over $3 billion) and the gulf between the two films would surely be insurmountable. One also must consider that the last ten years have seen an increase in ticket prices, more widespread use of 3D technology in theaters and a rise in the amount of IMAX screens available. Essentially, this means that Avengers: Endgame failed to break the Avatar‘s record, even though fans were paying more to get in.
Even if Avengers: Endgame does go on to break Avatar‘s coveted record, the fact that the film had to be re-released in order to do so will add a slightly hollow ring to the victory, not that the Marvel Studios will mind one bit. But with multiple Avatar films on the horizon, they may not hold on to that title for very long.
KEY RELEASE DATES
- Spider-Man: Far From Home (2019) release date: Jul 02, 2019
- Avatar 2 (2021) release date: Dec 17, 2021
- Avatar 3 (2023) release date: Dec 22, 2023
- Avatar 4 (2025) release date: Dec 19, 2025
- Avatar 5 (2027) release date: Dec 17, 2027