Stranger Things has a trend of reviving things which have fallen out of tradition. New to the list is the Coca-Cola Company which has entered into what is being described as a first-of-its-kind-partnership for Netflix in which the Stranger Things team collaborated with Coca-Cola to revive New Coke.
How Does This Netflix Coca-Cola Partnership Relate To Stranger Things 3?
The upcoming third season of Netflix’s Stranger Things which is set to release on July 4th. The season actually takes place in the summer of 1985, the same year as the disastrous launch of New Coke. Netflix executives paid a visit to the Coca-Cola archives in Atlanta last year to study New Coke packaging, memorabilia, advertising and more to authentically recreate the historical events of that notorious and short lived product launch.
The beverage, a sweeter take on the classic Coca-Cola formula was pulled after just 79 days on the market. It will return to store shelves this summer for a limited promotional run tying into the release of Stranger Things 3. Also, as part of the partnership, Coke will be releasing the first-ever advertisement directed by Stranger Things creators Matt and Toss Duffers online and into movie theatres beginning May 24th. The ad has Stranger Things characters enjoying New Coke at a movie theatre, all set to the original music from New Coke ads of 1985. You can check out the video below:
Geoff Cottrill, the senior vice president of strategic marketing Coco-Cola North America said that:
“In a world of shifting media consumption, we continue to challenge ourselves to find creative and meaningful ways to participate in non-advertising platforms like Netflix to engage with the millions of fans who subscribe to streaming content services. We’re excited to partner with Netflix and play a key role in recreating the summer of 1985 in a uniquely Coco-Cola way.”
The Duffer brothers say that:
“New Coke was always going to play a role this season. It was one of the first ideas in our season three brainstorm. It was the summer of ’85, and when you talk about pop culture moments, New Coke was a really big deal. It would have been more bizarre to not include it.”
Ready to see 1985 Coco-Cola in Stranger Things?
Stranger Things 3 comes to Netflix on July 4th