Kim Kardashian is easily one of the most famous women in the world without having any definitive talent or doing anything particularly revolutionary or life-changing in her life. She just managed to exploit the influencer culture to its utmost and cash in. And obviously, if there is a person to whom her fame can be attributed, it is her momager, Kris Jenner, who worked hard enough to make her daughter popular enough so she could then go higher on her own.
With whatever means and whatever strategies, the reality star has managed to amass $1.8 billion to her name, making her not only one of the most renowned but also one of the richest women in the world.
Kim Kardashian’s brands that made her rich
To put it statistically, Kim K currently ranks at the 16th position on the list of America’s self-made women. The primary source of her revenue happens to be the several businesses that she either owns or manages.
One of these brands is SKKN by Kim, a skincare brand launched earlier this year. Then there is one of her most successful endeavors, SKIMS – a shapewear and clothing brand that she c0-founded in 2019 along with Jens Grede. The company was valued at a whopping $3.2 billion in January 2022 and Kardashian owns a 35% stake in the brand according to Forbes.
The beauty mogul also owns a makeup brand by the name of KKW Beauty, but she had it shut down on May 1, 2022. The reason being that her divorce from Kanye West has altered her initials. However, she plans to relaunch the brand with an altered brand name in the future.
From sponsorships and reality TV, to role-play games – everything that made Kim Kardashian richer
In addition to her brands, Kim Kardashian has been an integral if not prominent part of the hit reality TV show, Keeping Up With The Kardashians, which ran for several seasons and is currently a part of Hulu’s The Kardashians, which is streaming its second season at the moment.
She has a massive social media following with a whopping 332 million followers on Instagram and is the 8th most followed account there. Naturally, that kind of follower count wins her a ton of sponsorships and collaborations. Therefore, advertising products and brands also becomes a decent source of her income, in addition to large to small-scale investments.
The mum of 4 also happens to be the founder of a role-playing game that she launched in 2014, ‘Kim Kardashian: Hollywood’. It has over 10 million downloads on Google Playstore itself.
It certainly is easy to launch and invest in stuff when you are famous and rich, the Kardashians being a prime example. Easy for privileged people who own private jets to say, “Get your f**king ass up and work. It seems like nobody wants to work these days,” when one doesn’t know what it’s like working minimum wage jobs every single day for long shifts.