Emerson Elementary School in Berkeley, California screened The Lion King on a ‘parents night out’ last November. News circulating around says that, The Walt Disney Company charged the school a licensing fee of $250 for screening the movie.
Why the licensing fee?
Turns out, the event had screened last year’s remake of The Lion King, without the Disney Company’s permission. However, the event at which the movie was being screened was to raise funds for the benefit of the school.
The parents night out event was a fundraiser for the school and reportedly raised $800.
What does The Walt Disney Company has to say about his mishap?
The Disney CEO, Bob Iger realized the mistake and is now speaking up and apologizing for everything that happened then.
Iger accepted their mistake and apologized to Emerson Elementary’s Parent-Teacher Association. He even offered an apology on the social media.
Iger’s recent tweet
Our company @WaltDisneyCo apologizes to the Emerson Elementary School PTA and I will personally donate to their fund raising initiative.
— Robert Iger (@RobertIger) February 6, 2020
The upside of the mishap was that he volunteered to donate some amount from his own account to the school’s fund raising in order to correct their mistake.
The PTA was anguished
The PTA was understandably frustrated that some of that hard-earned money would have to be sent back to Disney.
“It’s just so appalling that an incredibly wealthy corporation … is having its licensing agents chase after a PTA having to raise insane amounts of money just to pay teachers, cover financial scholarships and manage school programs,” Berkeley City Council member Lori Droste told CNN after the bill arrived. “We would be enthusiastic about paying the license fee if Disney was willing to have their properties reassessed and pay some additional property taxes.”