Our pop culture and current events reached an interesting intersection last week. We saw President Donald Trump tweeting out a Game of Thrones-themed response to the release of the Mueller report. The entire mashup met with quite a lot of scrutiny. But in the end, it was a weird blessing in disguise for HBO.
President Donald Trump’s Tweet
A new study from Apex Marketing Group (via Darren Rovell) shows that Donald Trump’s tweet and the subsequent coverage of it was the equivalent of over $25 million in ad value for Game of Thrones. Those metrics look at the TV, radio, social media, and online coverage surrounding the buzzworthy tweet, which saw Trump using the Thrones logo to proclaim “Game Over” to “the haters and the radical left Democrats”. This is what Darren Rovell tweeted:
— Darren Rovell (@darrenrovell) April 19, 2019
Meanwhile, if you want to have a look at the original tweet, here it is!
— Donald J. Trump (@realDonaldTrump) April 18, 2019
HBO’s Reaction to Donald Trump’s Tweet
To be honest, this isn’t the first time that President Trump has tweeted a Thrones-style mashup in response to current events. But this mashup caught the attention of HBO in a very particular way. Last week an HBO spokesman said in a statement:
“Though we can understand the enthusiasm for Game of Thrones now that the final season has arrived, we still prefer our intellectual property not be used for political purposes.”
George R. R. Martin’s Views
There is a mysterious irony to President Trump’s fascination with Game of Thrones imagery, considering how outspoken the series’ original author, George R.R. Martin, has been about his election! Shortly after the 2016 elections, he wrote on his blog:
“There are really no words for how I feel this morning.. America has spoken. I really thought we were better than this. Guess not. Trump was the least qualified candidate ever nominated by a major party for the presidency. Come January, he will become the worst president in American history, and a dangerously unstable player on the world stage. And the decimated Democrats, a minority in both House and Senate, do not have the power to hinder him. Over the next four years, our problems are going to get much, much worse. Winter is coming. I told you so.”
Game of Thrones‘ final season airs Sundays at 9/8c on HBO.
You can find Game Of Thrones Official Trailer here:
What do you think of this latest development with President Trump’s Game of Thrones-themed tweet?
Let us know in the comments below!