Instagram recently got criticized for rolling out a few updates that made the app a lot like its rival TikTok. Instagram, which is owned by Facebook’s parent company Meta, plans to roll out an update that will expose users to more video content from people outside their circle of friends and followers. Many users, including celebrities like Kim Kardashian and Kylie Jenner, have opposed the new update.
Kylie Jenner and Kim Kardashian revealed that they are not a fan of the update
Kylie Jenner and Kim Kardashian posted a message on their Instagram story earlier this week which read: “Make Instagram Instagram Again. Stop trying to be TikTok. I just want to see cute photos of my friends. Sincerely, Everyone.” The two have 686 million followers combined. Soccer star Cristiano Ronaldo has the most number of followers on the app (470 million), and Kylie Jenner is second with 360 million followers.
Fans say Instagram removed updates just because Kylie Jenner and Kim Kardashian didn’t like it
Fans on social media pointed out that Instagram only removed the updates after Kylie Jenner and Kim Kardashian revealed that they didn’t like it.
It's really embarrassing as a society that the Kardashians wield any influence at all. All that game because of a shitty sextape with a D list rapper. 🤦
— Chris Keggy (@JustLoseBaby) July 28, 2022
Two of the most fake obnoxious women ever…
— chilly (@kms2651) July 29, 2022
What a family. 😟
— Acadian Liberal🇺🇸 #Resist #FBR (@CajunResist) July 28, 2022
Just look how self absorbed they look. Why people find them interesting is beyond me.
— Johnny Gumbachi (@JGumbachi) July 29, 2022
Rich and famous people can tell you how to run your company, @instagram?
— Pauly (@RealPaulyRyder) July 28, 2022
The influence of the Kardashians in the modern world is strong. In 2018, Kylie Jenner revealed in a tweet that she has stopped using Snapchat because she didn’t like the app’s redesign. Shortly after this tweet, Snapchat’s stock fell more than 8% and lost more than $1 billion in market value.
Meta is revamping its social media platforms
Instagram is apparently making changes to its platform in order to attract younger users who are addicted to TikTok. The app, which initially connected friends and family, now wants to roll out a new algorithm that will show viral content to its users, without having to rely on someone’s network of friends or connections.
The creators are trying their best to make Instagram like TikTok and we don’t blame them as the video-sharing app has a user base of 655.9 million people worldwide. Last year the app generated more ad revenue than Snapchat and analysts believe that its ad revenue will catch up with YouTube by 2024.