Avengers: Endgame is being re-released on June 28th to assist defeating James Cameron’s Avatar at the box office. Endgame is $38.4 million short of coming to be the highest grossing films of all time. Avatar also had a second theatrical release in 2010, less than a year after its initial theatrical release. But there are apparent differences in how both re-releases differ to the original films.
Timing of Avatar’s re-release
Avatar’s 2nd theatrical launch was not an attempt to snag the title of the highest grossing film of all time. It had already dismissed Titanic and became the first film to make over $2 billion at the box office. Avatar’s re-release came eight months after its theatrical debut – over four months after its launch on DVD and Blu-ray.
Impact of the Avatar re-release
The Avatar re-release included nine minutes of brand-new web content with complete CGI impacts. The re-release allowed film lovers to take pleasure in the new content in theatres. The re-release gained $33.2 million; a relatively small amount compared to the original theatrical run.
Reason for Avengers: Endgame re-release
$33.2 million is remarkably close to the $38.4 million that Endgame requires to produce to take the leading spot from Avatar. So it’s convenient to see why Disney and Marvel execs would assume that a re-release would be ideal for making up the difference between the two movies.
Predicted impact of Avengers: Endgame re-release
Endgame will consist of an “incomplete deleted scene” as well as a message from supervisor Anthony Russo after the credits. Neither the creative team or the studio has validated what the deleted scene will be. But it’s possible that it could be Tony Stark seeing his daughter in the Soul World. While Avatar included the 9 minutes of CGI material throughout the movie, all the new content for Endgame’s re-release will occur after the credits. Disney is wagering that the new scenes at the end of the film will be enough to encourage followers to see Endgame again and make it the highest grossing film of all time.
The re-release of Avengers: Endgame meets with the release Spiderman: Far From Home. It allows fans to watch both Marvel movies in the theatres consecutively.
Watch the trailer for Spiderman Far from Home here: