Many fans got shocked at the sudden cancellation of Iron Fist, just a month after the release of its second season. The cancellation took place even after the show ended with a cliffhanger, clearing setting up a possible season 3.
Here’s what Netflix and Marvel said about the cancellation:
“Everyone at Marvel Television and Netflix is proud of the series and grateful for all of the hard work from our incredible cast, crew, and showrunners,” they stated. “While the series on Netflix has ended, the Immortal Iron Fist will live on.”
Even showrunner Raven Metzner and star Finn Jones have since taken to social media to thank their fans for the support. However, statements from Marvel Television suggested that the decision has been made by Netflix. So why did Netflix decide to cancel the show? While we don’t know the real reason, there can be three factors which led to this decision.
The most important is its viewing figures and while its first season was slammed by critics and fans, the second season of the show fared well, getting appreciated by fans. So, keeping in mind that Netflix never releases their stats, it’s difficult to know the real reason behind the cancellation, but it could be because of a poor audience reach.
Secondly, Iron Fist season one received a nasty 19 percent on Rotten Tomatoes while season 2 got an average 53 percent. Both seasons were equal in terms of audience scores. This hints that while critics liked the second season more, general viewers didn’t react any differently to either.
Now, Netflix is a data-driven company, with a sophisticated algorithm that analyses viewers and divides them into 2000 “taste communities.” This means that the more you use Netflix, the more data it will collect to assess your behavior and perhaps categorize you accordingly. That’s why we see Netflix recommending us shows according to our tastes.
Netflix may have realized that Iron Fist was being watched by a specific group of viewers who already have a tendency to watch a lot of other content on the streaming service. This makes Iron Fist a low priority show, and its cancellation will not lose their subscribers.
What do you think about the cancellation of Iron Fist? Let us know in the comments below.