Is it just following the trend or is it effective marketing? Many people wonder this when they see the out-of-the-box marketing strategy that Kim Kardashian follows for her shapewear, loungewear, and underwear firm, SKIMS. Since its September 2019 launch, customers haven’t stopped raving about it.

The American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede, and Jens Grede has reportedly reached an approx billion-dollar valuation in less than five years, with excellent marketing and millions of social media followers. And now it seems she is getting inspiration from all the recent UFO talks as part of her new marketing plan. 

Kim Kardashian's SKIMS Debuts Second Swimwear Line
Kim Kardashian’s SKIMS Debuts Second Swimwear Line

The founder of SKIMS posed for an entire photo shoot with models wearing alien masks, and the vibrant session is extraterrestrial.

The timing of her new alien-themed SKIMS swimwear advertisements, which debuted at the same time as a number of recent UFO sightings, occurred in the United States. And, this has raised some eyebrows among the reality star’s followers.

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Kim Kardashian’s SKIMS Debuts Second Swimwear Line

The 42-year-old television personality debuted her brand-new swimwear campaign in an Instagram post on Thursday. The campaign was photographed by ‘Spring Breakers’ director Harmonie Korine. He is well known for directing campaigns for Dior and Gucci. The photo shoot, which was reportedly inspired by an ‘out of this world vacation,’ features the brand’s first collection of swim cover-ups in addition to fresh swim silhouettes and accessories.

The 25-piece collection, which ranges in price from $25 to $88, will debut on SKIMS’ website on February 21. It includes cover-ups, mix-and-match bikinis, one-piece swimsuits, and hair accessories for ‘a head-to-toe look.’

Kim Kardashian
Kim Kardashian

There are a variety of pool dresses that can be worn both in and out of the water, such as long-sleeve shrugs, cropped tees, racerback tops, string thongs, cycle suits, and sarong skirts. They come in a variety of shades, such as neon green, Barbie-core pink, and muted tones.

Swimwear was introduced by SKIMS a year ago. It features seven ‘reinvented’ cover-up designs in addition to 10 new styles and the comeback of popular silhouettes like the dipped tie bottoms and plunge bikini top.

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Fans Are Searching For Hidden Messages In Alien-Themed Photoshoots

The Kardashian star appeared in her Instagram photo wearing SKIMS bikinis and monokinis while being surrounded by swimwear models who had alien heads that had been photo-shopped on. Fans are baffled and captivated by the artistic vision. One of the comments with the most likes asks, “Kim, what is this?”

Another user joked, “All these UFOS shot down to get us ready for the skims swim launch, it all makes sense now.”

The campaign with extraterrestrial themes was launched after three unidentified flying objects were shot down last week over Canada, Michigan, and Alaska. A week earlier, a missile off the coast of South Carolina brought down a Chinese spy balloon that had been flying across the country.

With so much unexplained activity in the sky and few immediate, social media was flooded with rumors that the UFOs were being sent by aliens.

Kardashian's skims
Kardashian’s skims

Following the release of Kardashian’s new SKIMS advertisements, followers flocked to the comments section to accuse her of being behind the UFO sightings. One follower commented, “All these UFOS shot down to prepare us for the SKIMS swim launch, it all makes sense now.” Another Instagram user wondered, “So this is why we’ve been seeing UFOs lately.”

According to some social media users, Kardashian and her family are in fact extraterrestrials.

Together with Jens Grede and Emma Grede, Kim Kardashian co-founded SKIMS in June 2019. Presently, the shapewear company is reportedly worth $3.2 billion on the market.

Also Read: Kim Kardashian Couldn’t Give a F**k About Hollywood Nepo-Baby Debate as 9 Year Old Daughter North West Makes Hollywood Debut With Paw Patrol 2

Source- Kim Kardashian’s Instagram Post

 

 

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