New Data Suggests That Marvel’s TV Shows Could Be In Trouble

MCU fans are still revelling in the amazingness that the third season of Daredevil has brought to the screen, even as they’re still recovering from the sudden cancellation of Luke Cage and Iron Fist after their second season.

While many fans are hoping that both Iron Fist and Luke Cage will return for a Heroes For Hire series, there are many fans who believe that this begins the end for Marvel Netflix Universe.

A new report by Business Insider adds fuel to the fires that Marvel could be done with Netflix, as it states that there are more Marvel shows on the chopping block. Check out the bigger points of the breakdown below:

-“Netflix abruptly cancelled “Luke Cage” and “Iron Fist” this month, and the data suggests that “Daredevil” and “Jessica Jones” could also be in trouble.”
-“Data from Crimson Hexagon provided to Business Insider shows that social-media buzz for Netflix’s Marvel shows has dropped dramatically over time.”
-“Posts on Twitter and Instagram decreased significantly after each shows’ first seasons.”
The actual numbers work out like this:

Luke Cage Season 1 had 300K social media impressions going into its premiere; by season 2, it was only generating 50K impressions.
Iron Fist Season 1 came in on 120K social media impressions; season 2 only generated 20K.
Jessica Jones season 1 generated 300K impressions; season 2 has clocked in at around half that number.
Daredevil season 1 generated 275K impressions; season 2 had a good holdover with 200K; and the newly-released season 3 had 75K going into October, with a higher total expected by month’s end.

Without Netflix releasing any viewership numbers, these social media impressions are all we have to move forward. All four Marvel The Defenders series were novelties at the time of their release, and the fandom has a way of celebrating possibility and speculation almost the same as the actual events. By season 2, the novelty has worn off, which could mean less viewership. The sophomore seasons of Jessica Jones, Luke Cage and Iron Fist were all really intense; diving deep into the characters. However, they lacked bigger Marvel villains or crossover cameos in each show.

Daredevil Season 2 saw the debut of Punisher and Electra in the MCU, which was plenty for fans to be hyped and discuss on social media. Season 3 brought back Wilson Fisk and introduced Bullseye, yet again catching social media attention. Daredevil is certainly leading the pack here.

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