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‘No Time To Die’ Opens Slightly Below Expectations With $56 Million

James Bond franchise, latest movie “No Time to Die,” Box Office Record:

James Bond franchise, latest movie “No Time to Die,” Poster
James Bond franchise, latest movie “No Time to Die,” Poster

“No Time to Die,” the latest edition in the James Bond franchise, started at the US box office with $56 million from 4,407 cinemas. The outcome falls short of expectations and demonstrates that even one of the most historic brands in cinema history is still having to compete with a moviegoing landscape that has been significantly transformed by the epidemic. “No Time to Die” was expected to gross $60 million to $70 million in its first three days of release as the weekend approached. Though not a flop, the film’s final weekend total was projected to be higher due to strong reviews and the fact that it was Daniel Craig’s final outing as the fashionable secret agent.

Problems Faced By Movies During The Pandemic

A Still Of Daniel Craig From The Movie James Bond No Time To Die
A Still Of Daniel Craig From The Movie James Bond No Time To Die

Given the current pandemic, evaluating the early box office numbers for “No Time to Die” is more difficult. For other films, especially during a public health crisis, a $56 million opening weekend would be reason for celebration. “No Time to Die,” on the other hand, is no ordinary film. It has a gigantic $250 million production budget, not to mention a marketing expenditure of more than $100 million. Add in the tens of millions of dollars it took to postpone “No Time to Die,” which was planned to debut in April of 2020 until the pandemic changed those plans, and box office analysts predict that, conservatively, “No Time to Die” would cost at least $1 billion. To break even throughout its theatrical run, “No Time to Die” must collect at least $800 million at the global box office. Bond has various marketing partners and auxiliary tie-ins, like Rolex, Aston Martin, and others, which might assist buffer possible losses. Ticket sales at the worldwide box office will be a major role in “No Time to Die’s” success. So far, moviegoers have been flocking to the film’s foreign release, where it has earned an incredible $145 million. The film has grossed $313 million worldwide. The 007 adventure, directed by Cary Joji Fukunaga (“True Detective”) and co-starring Lea Seydoux, Rami Malek, and Ana de Armas, has launched in most major regions with the exception of China (scheduled for Oct. 29), a favored territory for all things Bond.

“No Time to Die,” Performance At The Domestic Box Office:

How Did "No Time to Die," Performed At The Domestic Box Office
How Did “No Time to Die,” Performed At The Domestic Box Office

The domestic box office debut of “No Time to Die” falls short of prior series entries such as 2015’s “Spectre” ($70 million) and 2012’s franchise-high “Skyfall” ($88 million). The relatively subdued performance of “No Time to Die” may be attributed to a variety of issues, including a reluctance among elderly viewers to return to cinemas and the film’s lengthy two-and-45-minute duration, which reduced the number of screenings each day. It’s also the first Hollywood tentpole to face true box office competition. Sony’s comic book sequel “Venom: Let There Be Carnage” debuted last weekend and has continued to draw large crowds, potentially undermining Bond ticket sales. With “No Time to Die” topping the American box office rankings, the “Venom” sequel fell to second place with $32 million, which is more than many pandemic-era films have grossed in their whole theatrical run. “Venom: Let There Be Carnage” grossed a whopping $141 million in North America and $185 million globally.

James Bond is a property that tends to skew towards older audiences:

A Pick Of 'No Time To Die' Aston Martin
James Bond Has Old Audience and great Aston Martin cars in ‘No Time To Die’

Because Bond is a product that tends to appeal to older audiences, box office pundits aren’t disheartened by the performance of “No Time to Die.” In general, older moviegoers make less of an effort to see a film during its opening weekend. According to exit surveys, 64 percent of ticket buyers were men and 57 percent were above the age of 35. It received a “A-” cinema-score, which bodes well for the film’s long-term prospects. According to United Artists Releasing, the company that distributes “No Time to Die” in the United States, 25% of ticket purchasers came to cinemas for the first time in more than 18 months for Bond. Universal is releasing the picture in the majority of foreign regions, including Canada. “The audience is diverse, with all age groups and sectors well-represented, including the 35+ demographic, which has been sluggish to return to the movies,” says David A. Gross, president of movie research company Franchise Entertainment Research. “If anything hindered the picture from doing well this weekend, it was the younger audiences, who are less invested in the series.” “The Addams Family 2” earned $10 million in its third week on the domestic charts, increasing its North American total to $31.1 million. MGM and United Artists Releasing’s animated family comedy is available on premium video-on-demand platforms at the same time.

Marvel’s “Shang-Chi and the Legend of the Ten Rings” Box Office Record:

Shang-Chi and the Legend of the Ten Rings” Box Office Record
Shang-Chi and the Legend of the Ten Rings” Box Office Record

“Shang-Chi and the Legend of the Ten Rings,” a Marvel superhero adventure, debuted at No. 4 with $4.2 million in its sixth weekend in theatres. The Marvel comic book adaptation has earned more than $400 million worldwide, making it the year’s sixth-highest-earning picture. With $212 million in North America, it is still the most successful film of 2021 at the American box office. The precursor to “The Sopranos,” “The Many Saints of Newark,” rounded out the top five with a meagre $1.4 million in its sophomore appearance. That brings the total ticket sales for the Warner Bros. film, which debuted day-and-date on HBO Max, to a pitiful $7.4 million. The production cost $50 million.

A Fan Made No Time To Die Poster
A Fan Made No Time To Die Poster

Thus, we can say that “No Time To Die” really had a hard time and was below expectations with $56 million. So what do you guys think about the movie? Have you seen James Bond’s “No Time To Die” yet? Do let us know about your experience in the comments down below. Until then, I’m Daniel Craig and I’ll see you lads in the next one. Don’t forget to keep reading Animated Times, your one-stop destination for learning more about the entertainment industry, new movies and TV series, celebrity gossip, and so much more. We’ve got your back on all fronts. Continue reading Animated Times for more.

Source: Variety 

 

Azhan Ali
Azhan Ali

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