Super Bowl 54 is just a few days away and major companies are already starting to figure out their marketing tactics. After all, Super Bowl is one of the most watched sports tournament in the world. Since more eyes are on the tournament so the price tags on the advertisements aired during it are also large. But this year the prices are expected to be even more than usual. This year’s 30-second commercials are expected to cost anywhere from $5 million to $5.6 million. That’s way too much money to shell out for 30 seconds. So actor-turned-businessman Ryan Reynolds has figured out a cheaper way to advertise his product.
Obviously we can’t talk about Ryan Reynolds without mentioning Deadpool and which MCU movie he might make his debut in:
Ryan Reynolds Takes Out An Ad In New York Times
In order to subvert the mind boggling price tag, he has taken out a one full page ad in the New York Times for his mobile phone company Mint Mobile. The ad reveals that instead of shelling out absurd amount of money in a 30 second Superbowl ad, the company is going to use the money to provide a three-month free trial for any new subscribers.
He wrote in Mint Mobile’s NY Times ad that:
“On Sunday, some companies will spend over $5 million dollars to advertise in a game so expensive I can’t even mention its name lest we summon its army of lawyers. As the new owner of Mint Mobile, that’s a HARD no. Mint offers premium wireless service for just $15 dollars a month, so we could literally give away over 300,000 months of free service and still save money. And that’s exactly what we’re going to do. Sign up for Mint Mobile after kickoff and before the final whistle, and get 3 months of Mint Mobile service free.”
Ryan Reynolds Responds To Chris Evans’s Comment
This campaign caught Captain America, Chris Evans’s attention. He proclaimed that Reynolds is “killing it” with his innovative ad campaigns.
It didn’t take too long for Reynolds to respond back. His reply was something uniquely Ryan Reynolds. He responded by thanking “America’s Ass”. Avengers fans will know that the phrase is a nod to a line about Chris Evans’s Captain America’s ahem..ass in Avengers: Endgame. But Ryan Reynolds wasn’t done just referring to Evans’s ass, he dubbed himself “Canada’s jackass” as well. Check out the post below:
This isn’t the only time where Reynolds has messed with Evans. It also isn’t the only ad campaign where Reynolds has used his wacky ideas. His Aviation Gin company poked fun at the infamous “Peloton wife” commercial late last year. The initial ad followed a woman (played by Monica Ruiz) unintentionally being traumatized by her own dedication to the Peloton lifestyle after getting the exercise bike from her husband as a Christmas gift. Just days later, Ruiz loosely reprised her role in an Aviation Gin ad, in which her girlfriends offer her solace – and booze – to help with the pain.
It was really cheeky for Ruiz to reprise her role in the Aviation gin ad. Hopefully others took it as the fun thing it was intended to be.
Super Bowl 54 will kick off on Sunday, February 2nd.