Sony and Microsoft have announced a new partnership which will see the two team up to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions. It will feature collaborations on new cloud based solutions for gaming experiences.
How Will This Collaboration Between Sony And Microsoft Work?
Under the memorandum which was signed by the two companies, Sony and Microsoft will explore a joint development of the future cloud solutions in Microsoft Azure to support their respective gaming and content services. Further the two companies will also explore the use of current Microsoft Azure data center based solutions for Sony’s games and content-streaming services. The press release tells that:
“By working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers. These efforts will include also building better development platforms for the content creator community.”
What More Will This Partnership Between Sony And Microsoft Bring?
This new partnership between Sony and Microsoft will also explore collaborations in the field of AI and semiconductors. For the latter, this also means a potential joint development of new intelligent image sensor solutions that will integrate Sony’s cutting-edge image sensors with Microsoft Azure AI technology and Microsoft’s cloud technology. With this the companies will be aiming to provide enhanced capabilities for enterprise customers. As for AI, the two parties will be exploring the incorporation of Microsoft’s advanced AI platform and the tools which are present in Sony’s consumer products in order to provide “intuitive and user-friendly AI experiences”.
What Do The Sony And Microsoft CEOs Have To Say?
The president and CEO of Sony, Kenichiro Yoshida said that:
“Sony is a creative entertainment company with a solid foundation of technology. We collaborate closely with a multitude of content creators that capture the imagination of people around the world and through our cutting edge technology, we provide the tools to bring their dreams and vision to reality. PlayStation itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have been competing in some areas. I believe that our joint development(Sony and Microsoft) of future cloud solutions will contribute greatly to the advancement of interactive content.”
CEO of Microsoft Satya Nadella said that:
“Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation. Our partnership brings the power to Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.”
More to come out of this. Stay tuned.