Today the whole world is fighting with Coronavirus. The American movie theatre was forced to shut down to prevent the spread of  COVID-19.

Since then, the industry has suffered untold losses and remains on shaky ground. Following this, an executive for AT&T says that Warner Media is “rethinking” its theatrical model. With theatres closed across the world, Warner Media has begun to rethink its approach to theatrical release.

HERE IS WHAT WARNERMEDIA’s CEO SAID ON THIS:-

WarnerMedia CEO John Stankey made a statement during a conference call with shareholders. He explained that the company is “rethinking our theatrical model and looking for ways to accelerate efforts that are consistent with the rapid changes in consumer behavior.”

In addition to this, he discussed getting the company’s productions back on track. Furthermore, he stated that this experience would change many things like customers, behaviors, and expectations.

The company is working towards a product distribution strategy and relooking at volumes. It is also heading towards the required support levels it needs in an economy downturn, John Stankey added. 

INDUSTRY INITIATING DIGITAL RELEASES SOON!

At this time, when there remains uncertainty around movie theatres re-opening, WarnerMedia is implementing changes that were unthinkable just a few months ago. The company is making Birds Of Prey available on digital platforms far sooner than it would have been under traditional circumstances.

It also announced that the animated feature Scoob!, designed for a theatrical release, will skip theatres entirely and head straight to digital. Scoob will be released digitally on 15 May, which was initially its theatrical release date.  

EVERYTHING YOU NEED TO KNOW:-

Stankey was realistic about the mingling expectations when it comes to movie theatres reopening. The WarnerMedia Head  said, “When theatres remain  closed, it’s hard to generate revenue.” Subsequently, Stankey hasn’t elaborated more about precisely what the “rethinking” entails.AT&T seems very focussed on the WarnerMedia service at the moment. The new movies will be soon on your platforms.

SOURCES:-  cbr, Deadline

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