‘We take this issue very seriously’: Almost Bankrupt Kanye West Suffers Another Blow $2.37B Fitness Giant Peloton Bans His Music From Future Classes
During the past two weeks, Kanye West has lost almost everything, whether it’s his talent representation, connections to major fashion houses, or his relationships with people. Since his controversial statements and outrage, much of the business world has abandoned Ye. Banking giant JPMorgan Chase, French fashion house Balenciaga, talent agency CAA, and fashion kingpin Anna Wintour, to name a few, have all cut ties with Ye.
After Adidas terminated its partnership with Yeezy on Oct. 25 following repeated anti-Semitic remarks from Ye, the exodus of sponsors and brands associated with rapper Kanye West continued Wednesday with Peloton announcing it would no longer play the rapper’s music in any new classes.
Peloton, the online workout streaming platform, was a big fan of Kanye West’s music as many of their classes have used his music in the past. But following Ye’s recent controversial statements and behavior, the exercise company has officially stated that they will no longer play his music in any new classes on Peloton. Roughly 1,800 classes have used his music in the past, according to a search on Peloton’s website. Those classes won’t be deleted from the platform, however, they won’t be recommended in its algorithm to users.
Kanye West’s music is banned from Peloton after one of its instructors denied playing his music
Pelo Buddy, a fan website that doesn’t have official ties with Peloton, reports that the company is telling concerned members saying that its instructors are no longer using Kanye West’s music in “newly produced classes” and it’s not recommending previously produced workout classes on its hardware or app that uses his music. A Peloton spokesperson confirmed that it is sending that message to members who contact them about West’s music.
The statement came to light after a popular cycling instructor, Alex Toussaint, declared that he would not be playing Ye’s tunes during any of his classes. Without even mentioning Kanye West, he said this on Monday during his Hip Hop Ride at 7 PM ET. Toussaint said he doesn’t tolerate hate speech and that he stands with the Jewish community — going on to promise he would foster a safe space and not play “that artist.” The company apparently, took this matter a bit seriously and soon banned West’s music from all its platforms.
Kanye West continues to fall from the grace, what will happen to his career next?
Kanye West is staying markedly silent after self-destructing his partnership with German sportswear giant Adidas—a move that reportedly left a $1.5 billion dent in his net worth. According to Forbes, Ye’s net worth without Adidas is now around $400 million, and apparently, the Yeezy brand has little remaining income and a bleak future outlook.
There’s been a lot of questions about what might happen to Kanye West’s music as he continues to fall from grace. Until now, there hadn’t been many rumblings about censoring or muting his catalog — but at this point, it appears the door’s starting to be opened a bit. If enough people stop playing him all at once, that could affect his bottom line tremendously. It’s been the worst week business-wise for Ye following his outburst. Not only have so many big-name brands pulled any links with him, but Madame Tussauds also removed a waxwork of the singer from their premises in London.
Source: TMZ
